John Mahroukian was a jeweler and an avid cigar smoker who tried his first premium cigar as a birthday gift from his son, Anto Mahroukian. John was delighted with the $20 smoke but was shocked by the price. He then pondered at the thought of whether he could not only make a better cigar but offer it to customers at a more affordable price point. Using his contacts in the Dominican Republic, this is where his jewelry was manufactured, he was able to create his own private label crafted in the Dominican Republic and the result was 10,000 cigars. He didn’t know at the time if they would sell, but he l...
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