Operating out of a small storefront on the corner of 5th Avenue and 45th Street in the heart of Manhattan which first opened for business in 1971, JR Cigars, named after Lew Rothman’s father Jack Rothman, became acclimated with market pricing quite quickly which served as a major catalyst to the reputable heights JR is now renowned for. With off the beaten path but brilliant ideas, including two giant signs that covered the store’s entire windows that read, “BUSINESS STINKS SALE”, there is a reason why for over half a century JR’s is able to offer cigar...
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